Faculty

Institution

Unit

Venue

Bomi Kang

Professor

Coastal Carolina University

Affiliations

E. Craig Wall Sr. College of Business Administration

Center Of Wall College Advising

Wall Center for Excellence

Coastal Carolina University

Wall College of Business

Department Of Finance And Economics

Department of Marketing and Hospitality, Resort, and Tourism Management

The Clay Brittain Jr. Center for Resort Tourism

The Wall Center for Excellence

Department of Marketing and Hospitality, Resort, and Tourism Management

Hospitality And Resort Tourism Management, Wall College Of Business Administration

Bomi Kang is currently serving as a Center Of Wall College Advising Professor at Coastal Carolina University.

Honors

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Experiences

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Education

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Bomi Kang

Coastal Carolina University

Professor

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marketing hospitality management tourism hospitality management hospitality marketing tourism management services marketing destination marketing business social sciences motivation distribution (marketing) digital mediums educational psychology educational games gamification destination management strategic management social media service management electronic commerce sustainable tourism online information drama education human-computer interaction behavioral decision making interactive marketing tourism research facility management social medium data social medium monitoring international tourism sina weibo international luxury hotels interactive games sustainability science environmental education international management consumer research green marketing cultural sustainability social medium marketing social web technology adoption video game development buying behaviors consumer attitudes service interaction stakeholder engagement event management relationship marketing consumer engagement behavioral operation management multichannel management online customer behavior comparative analysis smart tourism cyber crime digital right management piracy protection digital investigation cybercrime social identity factors social support hotel environmental sustainability young travelers hotel distribution channels electronic distribution channels innovation adoption integrated view digital games extrinsic motivation consumer buying behavior channel knowledge us dmos accounting technology consumer behavior statistics

Notable Scholarly Works

Notable Federal Grants

Collaborators

Impact of Hallyu on Korean Tourism. DigitalCommons - Kennesaw State University (Kennesaw State University) (2026)

sustainable tourismdestination marketingtourismtourism planningkorean tourismtourist experiencetourism geographyinternational tourismtourism researcheast asian studies

Perimeter-Based Advertising and Fan Characteristics in the Nhl and Mlb. American Behavioral Scientist (2025)

sport economicsinteractive marketingsport businessperimeter-based advertisingsport managementadvertisingjournalismmarketing

A Segmentation Study of Digital Pirates and Understanding the Effectiveness of Targeted Anti-Piracy Communication. Journal of theoretical and applied electronic commerce research (2023)

cyber crimecomputer sciencedigital right managementdigital investigationtargeted anti-piracy communicationdigital piratespiracy protectioncybercrimecommunicationcomputer securityinformation securityinformation forensicssecurity studiessegmentation studycyber conflict

Destination Website Benchmarking: A Comparative Analysis of Mice Destinations of Japan and Five Emerging Destinations in East Asia. Journal of Convention & Event Tourism (2023)

destination managementdestination marketingdestination website benchmarkingtourismmarket researchinternational tourismcomparative analysiseast asiadigital marketingsmart tourismtourism researchmarketing

Green Meets Social Media: Young Travelers’ Perceptions of Hotel Environmental Sustainability. Journal of Hospitality and Tourism Insights (2021)

tourism managementsustainable tourismenvironmental educationhospitality marketingsustainability sciencetourismyoung travelerscultural sustainabilitysocial scienceshotel environmental sustainabilityhospitality managementgreen marketingmarketing

Antecedents and Consequences of Electronic Distribution Channel Strategies in the United States Lodging Industry: Operator's Perspectives. Digital Scholarship - UNLV (University of Nevada Reno) (2019)

service managementu.s. lodging industrymultichannel managementhospitality marketingonline customer behaviorbusinesshospitalitydistribution (marketing)hospitality managementbehavioral operation managementmanagementelectronic commercemarketingservices marketing

Us Dmos and Meeting Planners, Do They Really Engage With Each Other? Customer Engagement in the Context of Event Industry. Journal of Convention & Event Tourism (2019)

stakeholder engagementevent industrymeeting plannershospitality marketingus dmosinteractive marketingrelationship marketinghospitality managementservice interactionevent managementconsumer engagementmanagementorganizational communicationmarketingcommunity-engaged researchservices marketing

Assessing Destination Image via Social Network Analysis: The Case of the “Coastal Uncorked Wine and Food Festival”. Journal of Global Scholars of Marketing Science (2018)

destination managementdestination marketingcultural tourismculturetourismsocial network analysisfood festival ”social sciencestourist experiencetourism geographydestination imagecomputational social science

Assessing Destination-Repositioning Success via Social Network Analysis: From the “Atlantic Beack Bike Festival” to the “Coastal Uncorked Wine and Food Festival”. Global Fashion Management Conference (2018)

social impacttourism managementdestination managementsocial science researchdestination marketingsocial networkstourismsocial network analysistourism performancesocial sciencestourist experiencesocial influencemarketing

International Luxury Hotels' Use Of. (2016)

international luxury hotelstourism managementhospitality marketingmarketing strategytourismhospitalityhospitality managementmarketingservices marketing

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Bomi Kang

Professor

Coastal Carolina University

Affiliations

E. Craig Wall Sr. College of Business Administration

Center Of Wall College Advising

Wall Center for Excellence

Coastal Carolina University

Wall College of Business

Department Of Finance And Economics

Department of Marketing and Hospitality, Resort, and Tourism Management

The Clay Brittain Jr. Center for Resort Tourism

The Wall Center for Excellence

Department of Marketing and Hospitality, Resort, and Tourism Management

Hospitality And Resort Tourism Management, Wall College Of Business Administration

Bomi Kang is currently serving as a Center Of Wall College Advising Professor at Coastal Carolina University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Bomi Kang

Coastal Carolina University

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Impact of Hallyu on Korean Tourism. DigitalCommons - Kennesaw State University (Kennesaw State University) (2026)

sustainable tourismdestination marketingtourismtourism planningkorean tourismtourist experiencetourism geographyinternational tourismtourism researcheast asian studies

Perimeter-Based Advertising and Fan Characteristics in the Nhl and Mlb. American Behavioral Scientist (2025)

sport economicsinteractive marketingsport businessperimeter-based advertisingsport managementadvertisingjournalismmarketing

A Segmentation Study of Digital Pirates and Understanding the Effectiveness of Targeted Anti-Piracy Communication. Journal of theoretical and applied electronic commerce research (2023)

Destination Website Benchmarking: A Comparative Analysis of Mice Destinations of Japan and Five Emerging Destinations in East Asia. Journal of Convention & Event Tourism (2023)

Green Meets Social Media: Young Travelers’ Perceptions of Hotel Environmental Sustainability. Journal of Hospitality and Tourism Insights (2021)

Us Dmos and Meeting Planners, Do They Really Engage With Each Other? Customer Engagement in the Context of Event Industry. Journal of Convention & Event Tourism (2019)

Assessing Destination Image via Social Network Analysis: The Case of the “Coastal Uncorked Wine and Food Festival”. Journal of Global Scholars of Marketing Science (2018)

International Luxury Hotels' Use Of. (2016)

international luxury hotelstourism managementhospitality marketingmarketing strategytourismhospitalityhospitality managementmarketingservices marketing

1
2
3
10 / page