Faculty

Institution

Unit

Venue

Beverlee B. Anderson

Professor of Business and Marketing

California State University, San Marcos

Affiliations

California State University, San Marcos

College of Business Administration

Marketing Department

Beverlee B. Anderson is currently serving as a California State University, San Marcos Professor of Business and Marketing at California State University, San Marcos.

Honors

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Experiences

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Education

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Beverlee B. Anderson

California State University, San Marcos

Professor of Business and Marketing

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business culture public policy sustainability science sustainable development economic development marketing world development public integrity socio-economic development corruption economic growth trade consumer behaviour development economics international trade environmental planning cultural change industrial development cross-cultural study identity (social science) consumer research global responsibility consumer attitudes global sustainability un sustainable development goal bribery public-private partnerships sustainability governance automobile industry public money economic systems service management travel research destination marketing international money sustainable production public management natural hazards sustainable practices ecological sustainability consumerism consumer studies service interaction service studies service research service quality service environments time perception buying behaviors brand equity brand awareness international marketing foreign exchange markets sustainable goals stakeholder management stakeholder analysis disaster research resilient design sustainability analysis disaster vulnerability marketing analytics multiple identities selected service encounters satisfaction driver country influences theory-of-reasoned action approach purchase intentions time is money common currency latin cultures stakeholder considerations katrina lawsuits customer analysis course firm response family decision making

Notable Scholarly Works

Notable Federal Grants

Collaborators

Accelerating Sdg Progress at Universities Through Revisioning and Co-Ordination. World Journal of Science Technology and Sustainable Development (2025)

informaticssoftware evolutiontechnologysdg progresshigher education managementsoftware maintenancehigher educationinformation technologysoftware engineeringprogram evaluation

Scaling Market-Based Governance for Disruptive Technologies and Innovation. Academy of Management Proceedings (2024)

business strategytechnologybusinesstechnology governanceinnovation policytechnological innovationstrategic managementmarket-based governance

Reputational Considerations in Firm Response to Social Issues. Corporate Reputation Review (2022)

business ethicscorporate governancemanagement decisionsbusinessfirm responsesocial responsibilityreputation systemstrustsocial influenceorganization studiescorporate social performancereputation managementmanagementbusiness researchcorporate social responsibility

An Exploration of Five Stages in Faculty Retirement Decision Making. Journal of Applied Social Science (2020)

persistence (psychology)educational leadershipmanagement decisionsbusinessvocational behaviorfaculty issuesmanagementfaculty professional developmentfive stages

Professor Hamlet’s Dilemma: To Retire or Not to Retire?. Journal of Applied Research in Higher Education (2020)

playwritingprofessor hamlet ’end-of-life issues

Public-Private Partnerships for Sustainable Development: How Customers, Employees and Investors Can Inform the Selection Process. World sustainable development outlook (2018)

social sustainabilitysustainability sciencebusinesssustainable developmentenvironmental planningselection processsocial enterprisesustainable innovationmanagementpublic policypublic-private partnershipscorporate social responsibility

Stakeholder Considerations in Public-Private Partnerships. World Journal of Entrepreneurship Management and Sustainable Development (2018)

stakeholder considerationsstakeholder managementpublic managementsocial enterprisestakeholder analysispublic policypublic-private partnerships

Brand and Country Influences on Purchase Intentions: A Theory-Of-Reasoned Action Approach. Journal of Promotion Management (2017)

consumer behaviourbrandingdestination marketingbrand awarenessbuying behaviorscountry influencesconsumer researchtheory-of-reasoned action approachbusinessconsumer attitudespurchase intentionsinternational marketingbrand equitymarketing

A Cross-Cultural Study of Temporal Patterns in the Consuming of Health Care: Considerations for Measurement of Service Performance. Developments in marketing science: proceedings of the Academy of Marketing Science (2015)

health policypublic healthhealth services researchhealth carecare deliveryhealth care managementhealth planninghealth systemsservice performancehealth care deliverycross-cultural study

An Examination of Selected Aspects of Waiting in a Cross-Cultural Setting. Developments in marketing science: proceedings of the Academy of Marketing Science (2015)

ethnographyculturecultural relationscultural practicesselected aspectscultural diversitycultural studiescultural changecross-cultural settingsocial sciencesintercultural studiessocial changesociologycross-cultural issues

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Beverlee B. Anderson

Professor of Business and Marketing

California State University, San Marcos

Affiliations

California State University, San Marcos

College of Business Administration

Marketing Department

Beverlee B. Anderson is currently serving as a California State University, San Marcos Professor of Business and Marketing at California State University, San Marcos.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Beverlee B. Anderson

California State University, San Marcos

Professor of Business and Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Accelerating Sdg Progress at Universities Through Revisioning and Co-Ordination. World Journal of Science Technology and Sustainable Development (2025)

informaticssoftware evolutiontechnologysdg progresshigher education managementsoftware maintenancehigher educationinformation technologysoftware engineeringprogram evaluation

Scaling Market-Based Governance for Disruptive Technologies and Innovation. Academy of Management Proceedings (2024)

business strategytechnologybusinesstechnology governanceinnovation policytechnological innovationstrategic managementmarket-based governance

Reputational Considerations in Firm Response to Social Issues. Corporate Reputation Review (2022)

An Exploration of Five Stages in Faculty Retirement Decision Making. Journal of Applied Social Science (2020)

persistence (psychology)educational leadershipmanagement decisionsbusinessvocational behaviorfaculty issuesmanagementfaculty professional developmentfive stages

Professor Hamlet’s Dilemma: To Retire or Not to Retire?. Journal of Applied Research in Higher Education (2020)

playwritingprofessor hamlet ’end-of-life issues

Public-Private Partnerships for Sustainable Development: How Customers, Employees and Investors Can Inform the Selection Process. World sustainable development outlook (2018)

Stakeholder Considerations in Public-Private Partnerships. World Journal of Entrepreneurship Management and Sustainable Development (2018)

stakeholder considerationsstakeholder managementpublic managementsocial enterprisestakeholder analysispublic policypublic-private partnerships

Brand and Country Influences on Purchase Intentions: A Theory-Of-Reasoned Action Approach. Journal of Promotion Management (2017)

health policypublic healthhealth services researchhealth carecare deliveryhealth care managementhealth planninghealth systemsservice performancehealth care deliverycross-cultural study

An Examination of Selected Aspects of Waiting in a Cross-Cultural Setting. Developments in marketing science: proceedings of the Academy of Marketing Science (2015)

1
2
3
4
10 / page