Faculty

Institution

Unit

Venue

Beth Crosby

Associate Professor

University of Wisconsin--La Crosse

Affiliations

Academic Affairs

College of Business Administration

Department of Marketing

Beth Crosby is currently serving as an Academic Affairs Associate Professor at University of Wisconsin--La Crosse.

Honors

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Experiences

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Education

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Beth Crosby

University of Wisconsin--La Crosse

Associate Professor

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marketing consumer research marketing research consumer behaviour psychology mental health market research business gender studies stigma marketing science social identity consumer culture social psychology identity (social science) undergraduate research business research higher education industrial marketing interactive marketing islamic marketing behavioral decision making psychiatric research tourism research environmental values sustainable tourism business excellence sustainable development applied psychology social marketing self-efficacy theory marketing management gambling product experience consumer studies marketing theory qualitative methods audience reception community mental health marketing communications gender theory consumer science psychiatric evaluations concurrent mental health mental health interventions service studies service design service environments social exclusion consumerism food choice nutrition education therapeutic model therapeutic relationship marketplace stigma stigma turbine stigma target consumer coping mental well-being business study product-agency benefits grounded theory prior conceptualizations future research framework mental illness trauma-informed qualitative methodologies guest editorial research agenda mental health industry consumer mental health distribution (marketing) management mass communication sociology medium culture performance studies social sciences social influence services marketing social science research journalism social impact social change qualitative research digital marketing public relations culture customer satisfaction cultural diversity tourism intercultural studies business studies communication cultural economy authenticity popular medium hospitality marketing popular culture advertising media studies destination marketing hospitality management marketing strategy cultural change electronic commerce branding

Notable Scholarly Works

Notable Federal Grants

Collaborators

From Satisfaction to Sustainability: A Conceptual Introduction to Sustainable Consumer Well-Being. AMS Review (2025)

wellnessmarketingconsumer researchtourism researchsustainable productsenvironmental valueswell-beingpsychologysustainable tourismconsumer behaviourbusiness excellencesustainability sciencequality of lifesustainable developmentsustainable designapplied psychologybehavioral sciences

Hijacked, Blindfolded, and Handcuffed: Navigating the Turbulent Consumer Journey for Mental Illness Treatment Services. Journal of the Academy of Marketing Science (2025)

health services researchturbulent consumer journeymental healthpsychiatric evaluationspsychopathologyhealth carefamily medicinepsychiatryconcurrent mental healthpsychiatric caremental health interventionspsychological medicine

Therapeutic Agentic Benefits and Communal Service Rituals. Routledge eBooks (2025)

Sydney ChinchanachokchaiElizabeth M. CrosbyCele Otnes

health care chaplaincypsychology of religionritualperformance studiestherapeutic agentic benefitstherapeutic modeltherapeutic relationshipcounseling psychologytherapeutic approachessocial work

Disadvantaged Consumers, Market Access, and Consumer Well-Being. International series on consumer science (2024)

Jane E. MachinAnn M. MirabitoCourtney Nations AzzariElizabeth CrosbyNatalie Ross Adkins

consumer scienceconsumer well-beingmarket accessdisadvantaged consumersbehavioral sciences

Mental Illness and Marketing: A 50‐Year Scoping Review and Future Research Framework. Psychology and Marketing (2024)

Justine Rapp FarrellJane MachinAnn M. MirabitoJenna DrentenChristina Chan‐ParkElizabeth CrosbyNatalie Ross Adkins

future research frameworkmarketingmental healthpsychologymental illness

Amplifying Marginalised Consumers’ Voices: A Case for Trauma-Informed Qualitative Methodologies. International Journal of Market Research (2022)

Elizabeth CrosbyKim McKeageTerri L RittenburgNatalie R Adkins

qualitative methodscommunicationmarketingconsumer researchmarket researchaudience receptionqualitative researchmarketing researchtrauma-informed qualitative methodologies

Conversations About Conducting Marketing Research in Mental Health. Journal of Consumer Marketing (2022)

Jane E. MachinTeri BristerRobert M. BossarteJenna DrentenRonald Paul HillDeborah L. HollandMaria MartikMark MulderMaria MartikMadhubalan ViswanathanMarie A. YehAnn M. MirabitoJustine Rapp FarrellElizabeth CrosbyNatalie Ross Adkins

health communicationmarketingconsumer researchmental healthcommunity mental healthmental health industryhealth psychologypsychologypsychiatric researchmarketing communicationsconsumer mental healthmarketing research

Guest Editorial: Mental Health and the Marketplace: A Research Agenda. Journal of Consumer Marketing (2022)

Ann MirabitoNatalie Ross AdkinsElizabeth CrosbyJustine FarrellJane Machin

marketingmental healthguest editorialresearch agendapsychiatrymarketing researchbehavioral sciences

Taming Complex Problems Using the Problem‐Solution‐Impact Research Process Model. Journal of Consumer Affairs (2022)

Jane MachinNatalie Ross AdkinsChristina Chan‐ParkElizabeth CrosbyJustine Rapp FarrellAnn M. Mirabito

marketingconsumer researchcomplex problemsmarketing researchbehavioral sciences

Is What Students Want What They Really Need? a Values View of Undergraduate Marketing Elective Course Offerings. Marketing Education Review (2020)

marketingmarketing scienceundergraduate researchmarketing strategymarket researchhigher educationindustrial marketingexperiential learningconsumer researcheducationbusinessbusiness studyservices marketinginteractive marketingmarketing researchislamic marketingbranding

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Beth Crosby

Associate Professor

University of Wisconsin--La Crosse

Affiliations

Academic Affairs

College of Business Administration

Department of Marketing

Beth Crosby is currently serving as an Academic Affairs Associate Professor at University of Wisconsin--La Crosse.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Beth Crosby

University of Wisconsin--La Crosse

Associate Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

From Satisfaction to Sustainability: A Conceptual Introduction to Sustainable Consumer Well-Being. AMS Review (2025)

Hijacked, Blindfolded, and Handcuffed: Navigating the Turbulent Consumer Journey for Mental Illness Treatment Services. Journal of the Academy of Marketing Science (2025)

Therapeutic Agentic Benefits and Communal Service Rituals. Routledge eBooks (2025)

Sydney ChinchanachokchaiElizabeth M. CrosbyCele Otnes

health care chaplaincypsychology of religionritualperformance studiestherapeutic agentic benefitstherapeutic modeltherapeutic relationshipcounseling psychologytherapeutic approachessocial work

Disadvantaged Consumers, Market Access, and Consumer Well-Being. International series on consumer science (2024)

Jane E. MachinAnn M. MirabitoCourtney Nations AzzariElizabeth CrosbyNatalie Ross Adkins

consumer scienceconsumer well-beingmarket accessdisadvantaged consumersbehavioral sciences

Mental Illness and Marketing: A 50‐Year Scoping Review and Future Research Framework. Psychology and Marketing (2024)

Justine Rapp FarrellJane MachinAnn M. MirabitoJenna DrentenChristina Chan‐ParkElizabeth CrosbyNatalie Ross Adkins

future research frameworkmarketingmental healthpsychologymental illness

Amplifying Marginalised Consumers’ Voices: A Case for Trauma-Informed Qualitative Methodologies. International Journal of Market Research (2022)

Elizabeth CrosbyKim McKeageTerri L RittenburgNatalie R Adkins

qualitative methodscommunicationmarketingconsumer researchmarket researchaudience receptionqualitative researchmarketing researchtrauma-informed qualitative methodologies

Conversations About Conducting Marketing Research in Mental Health. Journal of Consumer Marketing (2022)

Guest Editorial: Mental Health and the Marketplace: A Research Agenda. Journal of Consumer Marketing (2022)

Ann MirabitoNatalie Ross AdkinsElizabeth CrosbyJustine FarrellJane Machin

marketingmental healthguest editorialresearch agendapsychiatrymarketing researchbehavioral sciences

Taming Complex Problems Using the Problem‐Solution‐Impact Research Process Model. Journal of Consumer Affairs (2022)

Jane MachinNatalie Ross AdkinsChristina Chan‐ParkElizabeth CrosbyJustine Rapp FarrellAnn M. Mirabito

marketingconsumer researchcomplex problemsmarketing researchbehavioral sciences

Is What Students Want What They Really Need? a Values View of Undergraduate Marketing Elective Course Offerings. Marketing Education Review (2020)

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