Faculty

Institution

Unit

Venue

Beruchashvili, Mariam

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

David Nazarian College of Business and Economics

Department Of Marketing

NoneBeruchashvili, Mariam is currently serving as a David Nazarian College Of Business & Economics faculty at California State University--Northridge.

Honors

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Experiences

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Education

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Beruchashvili, Mariam

California State University--Northridge

You can click a keyword to filter the displayed items

behavioral sciences consumer behaviour marketing journalism consumer culture communication consumer research masculinity lay theories well-being health psychology human behavior social media cultural studies ethics social change cultural economy hospitality marketing applied psychology economic behavior behavioral nutrition gender diversity consumer attitudes consumer science consumer health consumerism consumer choice men's studies brand awareness prosocial behavior food choice brand equity consumer engagement personal branding spiritual-therapeutic model weight watchers support group shared goal pursuit goal setting moral balance consumer socialization weight loss commercial environments identity construction masculine servicescapes brand community

Notable Scholarly Works

Notable Federal Grants

Collaborators

Servicescapes Emplacing Masculinity: Pursuing Fighter Identity at the Martial Arts Gym. Journal of Consumer Culture (2025)

gender studiesculturemasculinitypopular culturegender diversitygender identitypersonal branding

Heeding Emotions or Seeking Challenges? Family Support Processes Cultivate Consumers' Emotion‐ and Problem‐Focused Support‐Seeking. Psychology and Marketing (2022)

Risto MoisioMariam Beruchashvili

behavioral sciencesapplied psychologyemotionspsychologymarketing

Men Becoming Fighters: Exploring Processes of Consumer Socialization. Journal of Consumer Culture (2022)

Risto MoisioMariam Beruchashvili

consumer socializationgender studiesconsumer culturesocial changesociologyjournalismmen's studies

Masculine Servicescapes? Examining the Intersections Between Men’s Identity Construction and Built Commercial Environments. ACR North American Advances (2020)

Risto MoisioMariam Beruchashvili

commercial environmentsbusinesshousingmasculine servicescapesidentity construction

From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit. Journal of Consumer Research (2014)

Szu-chi HuangSusan M. BroniarczykYing ZhangMariam Beruchashvili

human behaviorshared goal pursuitsocial mediasocial sciencesbehavioral sciences

Mancaves and Masculinity. Journal of Consumer Culture (2014)

Risto MoisioMariam Beruchashvili

culturemasculinitycultural studiesconsumer culturesociologyjournalism

What Are You Dieting for? the Role of Lay Theories in Dieters' Goal Setting. Journal of Consumer Behaviour (2014)

Mariam BeruchashviliRisto MoisioDeborah D. Heisley

goal settingconsumer behaviourlay theoriesjournalismbehavioral sciences

Cultivating Hope. Journal of Consumer Culture (2013)

consumer behaviourconsumerismcultureconsumer researchconsumer culturemarketingcultural economy

Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss. Journal of Consumer Affairs (2013)

MARIAM BERUCHASHVILIRISTO MOISIO

consumer behaviourweight losslay theoriesjournalismbehavioral sciences

Is It Just the Thought That Counts? Experimental Investigation Into the Gift Giving Effort Effect. ACR North American Advances (2009)

experimental economicsconsumer behaviourprosocial behavioreconomic behaviorbehavioral sciences

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Beruchashvili, Mariam

California State University--Northridge

Affiliations

David Nazarian College of Business & Economics

David Nazarian College of Business and Economics

Department Of Marketing

NoneBeruchashvili, Mariam is currently serving as a David Nazarian College Of Business & Economics faculty at California State University--Northridge.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Beruchashvili, Mariam

California State University--Northridge

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Servicescapes Emplacing Masculinity: Pursuing Fighter Identity at the Martial Arts Gym. Journal of Consumer Culture (2025)

gender studiesculturemasculinitypopular culturegender diversitygender identitypersonal branding

Heeding Emotions or Seeking Challenges? Family Support Processes Cultivate Consumers' Emotion‐ and Problem‐Focused Support‐Seeking. Psychology and Marketing (2022)

Risto MoisioMariam Beruchashvili

behavioral sciencesapplied psychologyemotionspsychologymarketing

Men Becoming Fighters: Exploring Processes of Consumer Socialization. Journal of Consumer Culture (2022)

Risto MoisioMariam Beruchashvili

consumer socializationgender studiesconsumer culturesocial changesociologyjournalismmen's studies

Masculine Servicescapes? Examining the Intersections Between Men’s Identity Construction and Built Commercial Environments. ACR North American Advances (2020)

Risto MoisioMariam Beruchashvili

commercial environmentsbusinesshousingmasculine servicescapesidentity construction

From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit. Journal of Consumer Research (2014)

Szu-chi HuangSusan M. BroniarczykYing ZhangMariam Beruchashvili

human behaviorshared goal pursuitsocial mediasocial sciencesbehavioral sciences

Mancaves and Masculinity. Journal of Consumer Culture (2014)

Risto MoisioMariam Beruchashvili

culturemasculinitycultural studiesconsumer culturesociologyjournalism

What Are You Dieting for? the Role of Lay Theories in Dieters' Goal Setting. Journal of Consumer Behaviour (2014)

Mariam BeruchashviliRisto MoisioDeborah D. Heisley

goal settingconsumer behaviourlay theoriesjournalismbehavioral sciences

Cultivating Hope. Journal of Consumer Culture (2013)

consumer behaviourconsumerismcultureconsumer researchconsumer culturemarketingcultural economy

Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss. Journal of Consumer Affairs (2013)

MARIAM BERUCHASHVILIRISTO MOISIO

consumer behaviourweight losslay theoriesjournalismbehavioral sciences

Is It Just the Thought That Counts? Experimental Investigation Into the Gift Giving Effort Effect. ACR North American Advances (2009)

experimental economicsconsumer behaviourprosocial behavioreconomic behaviorbehavioral sciences

1
2
10 / page