Faculty

Institution

Unit

Venue

Beomjoon Peter Choi

California State University, Sacramento

Affiliations

Business Administration

Department of Marketing and Supply Chain Management

NoneBeomjoon Peter Choi is currently serving as a Business Administration faculty at California State University, Sacramento.

Honors

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Experiences

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Education

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Beomjoon Peter Choi

California State University, Sacramento

You can click a keyword to filter the displayed items

marketing service management consumer behaviour services marketing management customer satisfaction consumer research service quality customer experience business customer loyalty service research quality management service interaction service recovery interactive marketing marketing science customer journey analysis buying behaviors branding marketing strategy hospitality marketing consumer attitudes marketing communications customer experience quality education trust social responsibility quality technology total quality management educational assessment economic behavior behavioral decision making student assessment brand awareness consumer studies consumer appeal social marketing service failure customer affection legitimacy credits business research human resources destination marketing educational strategies electronic commerce group decision corporate social performance online customer behavior job satisfaction educational evaluation classroom assessment injustice customer involvement customer participation brand equity service studies empirical case studies self-service technology viral marketing higher education assessment marketing theory food authenticity beverage industry customer trust citizenship behavior mass service settings loyalty rebuilding infomediary reputation on-line retailer brand consumer purchase intention student learning programs aacsb schools perceived justice mass services customer-to-customer interaction quality

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Influence of Regulatory Focus and Evaluation Mode on Consumers’ Decision Making. The Journal of Marketing Theory and Practice (2024)

Kyung-Min KimBeomjoon (Peter) ChoiSangwon LeeBenjamin Nobi

decision makingmarketingregulatory focusevaluation modemarketing theory

The Power of Customer-To-Customer Self-Service Technology in Enhancing Customer-To-Customer Interactions. European Journal of Marketing (2024)

human-computer interactioncustomer-to-customer self-service technologycustomer satisfactionmarketingservice interactiontechnologyservices marketingservice managementcustomer experienceuser experienceself-service technologyinteractive marketingcustomer journey analysisinformation technology

When Background Music in Audiovisual Advertisements Can Boost the Perceived Competence of the Advertised Brands – an Empirical Study From South Korea. Asia Pacific Journal of Marketing and Logistics (2022)

You Jeong HongBeomjoon ChoiKyogu Lee

marketingperceived competenceempirical studyempirical case studiesbackground musicadvertised brandsaudiovisual advertisementsconsumer behaviour

Authentic Information on the Back Label of Wine Bottle. ASIA MARKETING JOURNAL (2021)

food authenticitybeverage industryauthentic informationauthenticity

Customer-To-Customer Interaction Quality, Promotion Emotion, Prevention Emotion and Attitudinal Loyalty in Mass Services. Journal of Service Theory and Practice (2020)

customer satisfactionmarketingmanagementcustomer loyaltycustomer involvementservice qualityservices marketingservice managementcustomer experienceprevention emotionconsumer researchmass servicesservice researchcustomer-to-customer interaction qualityconsumer behaviour

Online Customer-To-Customer Interactions, Customer–Firm Affection, Firm-Loyalty and Participation Intention. Asia Pacific Journal of Marketing and Logistics (2020)

digital marketingmarketingcustomer loyaltycustomer participationconsumer researchinteractive marketingbusinessonline customer-to-customer interactionselectronic commerce

Perceived Justice and Csr After Service Recovery. Journal of Services Marketing (2019)

managementservice recoveryperceived justiceservice managementsocial responsibilityinjusticerecovery

Conceptualization and Model Development of Customer‐to‐Customer Encounter Quality (Cceq) in Service Settings. Psychology and Marketing (2018)

customer‐to‐customer encounter qualitycustomer satisfactionmarketingmanagementquality managementservice interactionmodel developmentservice qualityservice settingsservices marketingservice managementcustomer experiencecustomer journey analysisquality technology

The Carryover Effect of Customer Satisfaction on Service Quality Focused on Moderating Effect of Customer Trust and Cooperative Orientation. Services Marketing Quarterly (2017)

customer satisfactionmarketingmanagementcustomer loyaltyservice qualitytotal quality managementservices marketingservice managementcarryover effect

The Effects of Three Customer-To-Customer Interaction Quality Types on Customer Experience Quality and Citizenship Behavior in Mass Service Settings. Journal of Services Marketing (2016)

customer satisfactionmarketingmanagementquality managementservice interactionmass service settingsservice qualitycustomer experience qualityservices marketingservice managementcustomer experienceservice researchquality technologycitizenship behaviorconsumer behaviour

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Beomjoon Peter Choi

California State University, Sacramento

Affiliations

Business Administration

Department of Marketing and Supply Chain Management

NoneBeomjoon Peter Choi is currently serving as a Business Administration faculty at California State University, Sacramento.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Beomjoon Peter Choi

California State University, Sacramento

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Influence of Regulatory Focus and Evaluation Mode on Consumers’ Decision Making. The Journal of Marketing Theory and Practice (2024)

Kyung-Min KimBeomjoon (Peter) ChoiSangwon LeeBenjamin Nobi

decision makingmarketingregulatory focusevaluation modemarketing theory

The Power of Customer-To-Customer Self-Service Technology in Enhancing Customer-To-Customer Interactions. European Journal of Marketing (2024)

You Jeong HongBeomjoon ChoiKyogu Lee

marketingperceived competenceempirical studyempirical case studiesbackground musicadvertised brandsaudiovisual advertisementsconsumer behaviour

Authentic Information on the Back Label of Wine Bottle. ASIA MARKETING JOURNAL (2021)

food authenticitybeverage industryauthentic informationauthenticity

Customer-To-Customer Interaction Quality, Promotion Emotion, Prevention Emotion and Attitudinal Loyalty in Mass Services. Journal of Service Theory and Practice (2020)

Online Customer-To-Customer Interactions, Customer–Firm Affection, Firm-Loyalty and Participation Intention. Asia Pacific Journal of Marketing and Logistics (2020)

digital marketingmarketingcustomer loyaltycustomer participationconsumer researchinteractive marketingbusinessonline customer-to-customer interactionselectronic commerce

Perceived Justice and Csr After Service Recovery. Journal of Services Marketing (2019)

managementservice recoveryperceived justiceservice managementsocial responsibilityinjusticerecovery

Conceptualization and Model Development of Customer‐to‐Customer Encounter Quality (Cceq) in Service Settings. Psychology and Marketing (2018)

The Carryover Effect of Customer Satisfaction on Service Quality Focused on Moderating Effect of Customer Trust and Cooperative Orientation. Services Marketing Quarterly (2017)

customer satisfactionmarketingmanagementcustomer loyaltyservice qualitytotal quality managementservices marketingservice managementcarryover effect

The Effects of Three Customer-To-Customer Interaction Quality Types on Customer Experience Quality and Citizenship Behavior in Mass Service Settings. Journal of Services Marketing (2016)

1
2
3
10 / page