Faculty

Institution

Unit

Venue

Bahar Ashnai

Professor

William Paterson University of New Jersey

Affiliations

Cotsakos College of Business

Management, Marketing, and Professional Sales

Russ Berrie Institute For Professional Sales

Management, Marketing, and Professional Sales

Bahar Ashnai is currently serving as a Cotsakos College Of Business Professor at William Paterson University of New Jersey.

Honors

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Experiences

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Education

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Bahar Ashnai

William Paterson University of New Jersey

Professor

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business management business research strategic management marketing business strategy relationship marketing business studies business-to-business research services marketing interorganizational relationships customer satisfaction organizational behavior service management organization studies trust management industrial marketing inter-firm coordination business-to-business markets quality management management decisions management science sale research business relationships performance studies human resource management international business trust metric purchasing business analytics organizational communication international management information management cross-cultural management comparative management employee relations customer relationship management industrial collaboration relationship quality human relations global strategy interactive marketing gender diversity service recovery gender disparities business information systems student outcomes b2b relationship quality mock interviews dyadic operationalization gender bias small business management history of marketing organizational economics management analysis customer experience business culture candidate selection project-based organization international cooperation remote collaboration cooperative strategy distributed development business science interaction model business process management inter-organizational trust industrial markets complaint management expectations large firms asymmetric business‐to‐business context marketing-purchasing collaboration cross-cultural comparison alliance portfolios english managers iranian managers quantitative methods

Notable Scholarly Works

Notable Federal Grants

Collaborators

Alliance Portfolios and Joint R D Project Performance. Industrial Marketing Management (2022)

Sudha ManiBahar AshnaiJeff Jianfeng Wang

knowledge managementcooperationdistributed developmentmanagementperformance studiesstrategic managementinternational cooperationinternational businessindustrial marketingcooperative strategyalliance portfoliosentrepreneurshipservice managementproject-based organizationbusinessremote collaborationinternational relationslogisticsservices marketing

Gender Bias in the Recruitment of Entry-Level B2B Salespeople. Journal of Business and Industrial Marketing (2020)

gender studiescandidate selectionhuman resource managementbiasgender biasgender diversitybusiness researchgender inequalitygender disparities

Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration. Journal of Business-to-Business Marketing (2019)

dyadic operationalizationbusiness strategyinterorganizational relationshipsbusiness-to-business researchmarketing-purchasing collaborationbusinessbusiness relationshipsrelationship marketingbusiness studiesbusiness-to-business marketsinter-firm coordinationbusiness researchmarketingstrategic managementservices marketing

Gender Bias in Sales Evaluation and Hiring. (2018)

gender studieshuman resourcesmanagement decisionshuman resource managementbiasgender biasgender diversitymanagementbusiness researchgender inequalitygender disparities

An Exploratory Study of B2B Salespeople’s Social Media Usage: Integrating Social Media Usage and the Sales Process. (2016)

consumer behaviourbusiness-to-business researchonline customer behaviorsale researchbusinesssocial mediainteractive marketingexploratory studycommunicationsocial medium marketingsocial media usagedigital marketingelectronic commercesales processmarketing

Stock Market and Network Influence on Alliance Formation: Evidence From the Biopharmaceutical Industry. The Journal of Marketing Theory and Practice (2016)

stock marketbusiness strategybusinessinternational businessindustrial marketingnetwork influencecompetition (economics)alliance formationinter-firm coordinationcapital marketsfinanceinterorganizational relationships

A Cross-Cultural Comparison of Business Complaint Management Expectations. The Journal of Marketing Theory and Practice (2015)

customer satisfactioncomparative managementmanagement decisionsbusinesscross-cultural managementbusiness cultureinternational managementmanagementbusiness researchcross-cultural comparison

Drivers of Inter-Organizational Trust in Buyer-Seller Relationships: A Fsqca Analysis. Developments in marketing science: proceedings of the Academy of Marketing Science (2015)

organizational behaviormanagement decisionsbusinesstrust managementrelationship marketingfsqca analysistrustorganization studiesmanagementbusiness researchinterorganizational relationships

Inter-Personal and Inter-Organizational Trust in Business Relationships: An Attitude–Behavior–Outcome Model. Industrial Marketing Management (2015)

organizational behaviorbusiness-to-business researchhuman relationstrust metricinterpersonal relationshipsbusinesstrust managementinter-organizational trustrelationship marketingtrustorganization studiesmanagementbusiness researchinterorganizational relationships

Sales Role-Plays and Mock Interviews. Journal of Marketing Education (2015)

customer experiencesale researchmock interviewsinteractive marketingbusiness studiesperformance studiesplaywritingservices marketing

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Bahar Ashnai

Professor

William Paterson University of New Jersey

Affiliations

Cotsakos College of Business

Management, Marketing, and Professional Sales

Russ Berrie Institute For Professional Sales

Management, Marketing, and Professional Sales

Bahar Ashnai is currently serving as a Cotsakos College Of Business Professor at William Paterson University of New Jersey.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Bahar Ashnai

William Paterson University of New Jersey

Professor

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Alliance Portfolios and Joint R D Project Performance. Industrial Marketing Management (2022)

Sudha ManiBahar AshnaiJeff Jianfeng Wang

Gender Bias in the Recruitment of Entry-Level B2B Salespeople. Journal of Business and Industrial Marketing (2020)

gender studiescandidate selectionhuman resource managementbiasgender biasgender diversitybusiness researchgender inequalitygender disparities

Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration. Journal of Business-to-Business Marketing (2019)

Gender Bias in Sales Evaluation and Hiring. (2018)

gender studieshuman resourcesmanagement decisionshuman resource managementbiasgender biasgender diversitymanagementbusiness researchgender inequalitygender disparities

An Exploratory Study of B2B Salespeople’s Social Media Usage: Integrating Social Media Usage and the Sales Process. (2016)

Stock Market and Network Influence on Alliance Formation: Evidence From the Biopharmaceutical Industry. The Journal of Marketing Theory and Practice (2016)

A Cross-Cultural Comparison of Business Complaint Management Expectations. The Journal of Marketing Theory and Practice (2015)

customer satisfactioncomparative managementmanagement decisionsbusinesscross-cultural managementbusiness cultureinternational managementmanagementbusiness researchcross-cultural comparison

Drivers of Inter-Organizational Trust in Buyer-Seller Relationships: A Fsqca Analysis. Developments in marketing science: proceedings of the Academy of Marketing Science (2015)

organizational behaviormanagement decisionsbusinesstrust managementrelationship marketingfsqca analysistrustorganization studiesmanagementbusiness researchinterorganizational relationships

Inter-Personal and Inter-Organizational Trust in Business Relationships: An Attitude–Behavior–Outcome Model. Industrial Marketing Management (2015)

Sales Role-Plays and Mock Interviews. Journal of Marketing Education (2015)

customer experiencesale researchmock interviewsinteractive marketingbusiness studiesperformance studiesplaywritingservices marketing

1
2
3
4
5
10 / page