Faculty

Institution

Unit

Venue

Ayelet Fishbach

Eric J Gleacher Distinguished Service Professor of Behavioral Science and Marketing

University of Chicago

Affiliations

Chicago Booth School of Business

Marketing

Psychology, Department of

Ayelet Fishbach is currently serving as a Chicago Booth School Of Business Eric J Gleacher Distinguished Service Professor of Behavioral Science and Marketing at University of Chicago.

Honors

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Experiences

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Education

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Ayelet Fishbach

University of Chicago

Eric J Gleacher Distinguished Service Professor of Behavioral Science and Marketing

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behavioral sciences psychology motivation social psychology applied social psychology behavioral decision making cognitive science experimental social psychology personality psychology personality human decision process social sciences decision science human behavior experimental psychology decision theory achievement motivation behavioral research psychosocial research organizational behavior applied psychology psychological science consumer research consumer choice social cognition decision analysis achievement goals choice theory educational psychology choice models positive psychology reward systems intrinsic motivation personality assessment economic psychology goal pursuit cognitive psychology personality science prosocial behavior incentive model economic behavior consumer attitudes organizational psychology vocational behavior behavioural process behavioral nutrition individual decision making food choice self-management sequential decision making predictability subjective well-being goal setting community psychology human error consumer science rational choice work attitudes immediate rewards counteractive self-control negative feedback behavior management experiment design personal relationships behavioral outcomes audience reception goal systems long-term goals goal-based choice means-ends fusion goal activation momentary allurements perceived goal progress research conclusions unattended selective attrition motivation-cognition interaction

Notable Scholarly Works

Notable Federal Grants

Collaborators

Goal Support as a Central Force in Human Connection. Behavioral and Brain Sciences (2026)

psychologybrain functionpsychological sciencehuman brainbehavioral sciencesmind-body connection

The Downside of Generosity: How Rare Giving Fosters Stronger Social Connection. Organizational Behavior and Human Decision Processes (2026)

psychologyapplied social psychologyprosocial behaviorsocial behaviorsocial sciencesbehavioral decision makingsocial psychologybehavioral sciences

Adherence to Personal Resolutions Across Time, Culture, and Goal Domains. Psychological Science (2025)

Kaitlin WoolleyLaura M. GiurgeAyelet Fishbach

u.s. adultsachievement goalsmotivationachievement motivationpsychologypersistence (psychology)behavioral researchapplied psychologygoal settingintrinsic motivationlongitudinal studiesapplied social psychologybehavior change (public health)behavioral sciencesbehavior change (individual)

Author Response for"Adherence to Personal Resolutions Across Time, Culture, and Goal Domains". (2025)

Kaitlin WoolleyLaura M. GiurgeAyelet Fishbach

personal identitycultural changegoal domainscross-cultural perspectivespsychological bulletinpersistence (psychology)applied social psychologyauthor responseculturesocial sciencessocial psychologyidentity (social science)

Beauty as a Goal: Creating Harmony Between Health and Taste. Journal of Consumer Research (2025)

consumer culturemarketingconsumer behaviourconsumer attitudeshealth communicationconsumer researchpublic healthmarketing researchconsumer studiesconsumer healthbehavior change (public health)behavioral sciences

Goal Harmony.. Journal of Personality and Social Psychology (2025)

personality assessmentpsychologypersonalitysocial psychologypersonality psychologybehavioral sciences

How Can We Make Sound Replication Decisions?. Proceedings of the National Academy of Sciences (2025)

Clintin P. Davis-StoberAlexandra SarafoglouBalazs AczelSuyog H. ChandramouliTimothy M. ErringtonSarahanne M. FieldAyelet FishbachJuliana FreireJohn P. A. IoannidisKlaus OberauerFranco PestilliSusanne ResslDaniel J. SchadJudith ter SchureKatya TentoriDon van RavenzwaaijJoachim VandekerckhoveOdd Erik Gundersen

systems biologybioacousticsspeech processingreplicationsound replication decisionsspeech production

Reply to “a Tendency to Answer Consistently Can Generate Apparent Failures to Learn From Failure”. Psychological Science (2025)

psychological methodsquantitative psychologypsychologypsychological sciencecognitive bias mitigationbehavioral decision makingexperimental psychology

The Present and Future of Peer Review: Ideas, Interventions, and Evidence. Proceedings of the National Academy of Sciences (2025)

Balazs AczelAnn-Sophie BarwichAmanda B. DiekmanAyelet FishbachRobert L. GoldstonePablo GomezOdd Erik GundersenPaul T. von HippelAlex O. HolcombeStephan LewandowskyNazbanou NozariFranco PestilliJohn P. A. Ioannidis

peer reviewscientific communicationscholarly communicationsocial sciences

On the Experience of Goals: Differentiating Goal‐Generic Value From Goal‐Specific Value. Social and Personality Psychology Compass (2024)

Benjamin A. ConverseAnnabelle R. RobertsMarie HenneckeAyelet Fishbach

achievement goalsmotivationeducational psychologyachievement motivationpsychologyvalue theorygoal-specific valuegoal-generic valuepersonalitysocial sciencessocial psychologypersonality psychologyexperimental social psychology

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Ayelet Fishbach

Eric J Gleacher Distinguished Service Professor of Behavioral Science and Marketing

University of Chicago

Affiliations

Chicago Booth School of Business

Marketing

Psychology, Department of

Ayelet Fishbach is currently serving as a Chicago Booth School Of Business Eric J Gleacher Distinguished Service Professor of Behavioral Science and Marketing at University of Chicago.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Ayelet Fishbach

University of Chicago

Eric J Gleacher Distinguished Service Professor of Behavioral Science and Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Goal Support as a Central Force in Human Connection. Behavioral and Brain Sciences (2026)

psychologybrain functionpsychological sciencehuman brainbehavioral sciencesmind-body connection

The Downside of Generosity: How Rare Giving Fosters Stronger Social Connection. Organizational Behavior and Human Decision Processes (2026)

psychologyapplied social psychologyprosocial behaviorsocial behaviorsocial sciencesbehavioral decision makingsocial psychologybehavioral sciences

Adherence to Personal Resolutions Across Time, Culture, and Goal Domains. Psychological Science (2025)

Kaitlin WoolleyLaura M. GiurgeAyelet Fishbach

Author Response for"Adherence to Personal Resolutions Across Time, Culture, and Goal Domains". (2025)

Kaitlin WoolleyLaura M. GiurgeAyelet Fishbach

Beauty as a Goal: Creating Harmony Between Health and Taste. Journal of Consumer Research (2025)

Goal Harmony.. Journal of Personality and Social Psychology (2025)

personality assessmentpsychologypersonalitysocial psychologypersonality psychologybehavioral sciences

How Can We Make Sound Replication Decisions?. Proceedings of the National Academy of Sciences (2025)

systems biologybioacousticsspeech processingreplicationsound replication decisionsspeech production

Reply to “a Tendency to Answer Consistently Can Generate Apparent Failures to Learn From Failure”. Psychological Science (2025)

psychological methodsquantitative psychologypsychologypsychological sciencecognitive bias mitigationbehavioral decision makingexperimental psychology

The Present and Future of Peer Review: Ideas, Interventions, and Evidence. Proceedings of the National Academy of Sciences (2025)

peer reviewscientific communicationscholarly communicationsocial sciences

On the Experience of Goals: Differentiating Goal‐Generic Value From Goal‐Specific Value. Social and Personality Psychology Compass (2024)

Benjamin A. ConverseAnnabelle R. RobertsMarie HenneckeAyelet Fishbach

1
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5
21
10 / page

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psychology

behavioral sciences

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University of Chicago

psychology

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New York University

self-awareness

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Ozlem Ayduk

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Norbert Kerr

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group dynamic

Shigehiro Oishi

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