Faculty

Institution

Unit

Venue

Ankita Kumar

Assistant Professor of Markets Innovation & Design

Bucknell University

Affiliations

Markets, Innovation, And Design, Freeman College Of Management

Ankita Kumar is currently serving as a Markets, Innovation, And Design, Freeman College Of Management Assistant Professor of Markets Innovation & Design at Bucknell University.

Honors

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Experiences

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Education

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Ankita Kumar

Bucknell University

Assistant Professor of Markets Innovation & Design

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neoliberalism marketing sociology journalism anthropology authenticity branding anthropological theory entrepreneurship consumer culture conceptual analysis cultural theory marketing theory slow food consumer responsibilization market logic conscious capitalism managerial insights cultural contradictions responsible consumers entrepreneurial passion political consumerism health communication health services research market research industrial marketing social sciences family medicine business excellence services marketing social science research marketing research islamic marketing public health health equity medical sociology tourism research health planning consumer research qualitative research business health education consumer behaviour digital marketing culture customer satisfaction health policy tourism medical systems business studies marketing science cultural economy nursing health promotion health systems hospitality marketing business research advertising value theory destination marketing hospitality management marketing strategy health care cultural change family practice service management interactive marketing health economics behavior change (public health)

Notable Scholarly Works

Notable Federal Grants

Collaborators

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights From the Market Logic of Conscious Capitalism. Journal of Marketing (2022)

Craig J. ThompsonAnkita Kumar

market logicmarketingsociologyconceptual analysisanthropological theoryauthenticitycultural theoryanthropologyconscious capitalismmanagerial insightscultural contradictionsmarketing theorybranding

Socially Responsible Consumers – a Trojan Horse of Neoliberalism?. NIM Marketing Intelligence Review (2022)

Craig ThompsonAnkita Kumar

responsible consumersneoliberalismmarketingsociologyagricultural economics

Beyond Consumer Responsibilization: Slow Food’s Actually Existing Neoliberalism. Journal of Consumer Culture (2018)

Craig J. ThompsonAnkita Kumar

neoliberalismslow foodconsumer responsibilizationconsumer culturejournalism

Political Consumerism as Neoliberal Therapy: How an Actually Existing Neoliberalism Produces Entrepreneurial Passion. ACR North American Advances (2016)

Craig ThompsonAnkita Kumar

entrepreneurshippolitical scienceentrepreneurial passionneoliberalismpolitical consumerism

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Ankita Kumar

Assistant Professor of Markets Innovation & Design

Bucknell University

Affiliations

Markets, Innovation, And Design, Freeman College Of Management

Ankita Kumar is currently serving as a Markets, Innovation, And Design, Freeman College Of Management Assistant Professor of Markets Innovation & Design at Bucknell University.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Ankita Kumar

Bucknell University

Assistant Professor of Markets Innovation & Design

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights From the Market Logic of Conscious Capitalism. Journal of Marketing (2022)

Craig J. ThompsonAnkita Kumar

market logicmarketingsociologyconceptual analysisanthropological theoryauthenticitycultural theoryanthropologyconscious capitalismmanagerial insightscultural contradictionsmarketing theorybranding

Socially Responsible Consumers – a Trojan Horse of Neoliberalism?. NIM Marketing Intelligence Review (2022)

Craig ThompsonAnkita Kumar

responsible consumersneoliberalismmarketingsociologyagricultural economics

Beyond Consumer Responsibilization: Slow Food’s Actually Existing Neoliberalism. Journal of Consumer Culture (2018)

Craig J. ThompsonAnkita Kumar

neoliberalismslow foodconsumer responsibilizationconsumer culturejournalism

Political Consumerism as Neoliberal Therapy: How an Actually Existing Neoliberalism Produces Entrepreneurial Passion. ACR North American Advances (2016)

Craig ThompsonAnkita Kumar

entrepreneurshippolitical scienceentrepreneurial passionneoliberalismpolitical consumerism

1
10 / page