Faculty

Institution

Unit

Venue

Andreas Grein

Professor of Marketing and International Business

CUNY--Baruch College

Affiliations

CUNY--Baruch College

Division Of Academic Affairs

Weissman Center for International Business (WCIB)

Department Of International Business

Department of Marketing and International Business

Andreas Grein is currently serving as a Cuny--Baruch College Professor of Marketing and International Business at Cuny--Baruch College.

Honors

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Experiences

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Education

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Andreas Grein

CUNY--Baruch College

Professor of Marketing and International Business

You can click a keyword to filter the displayed items

marketing business international business global strategy international marketing economics positioning (marketing) advertising competition (economics) interactive marketing global policy global responsibility marketing communications international cooperation global governance integrated marketing communications automobile industry global imc history economic history marketing strategy branding strategic management market (economics) global studies business history production economics economic analysis organization studies industrial marketing economic change trade patterns global medium economy marketing international regulation global production networks dynamic competition interorganizational relationships agent theory business communication industrialized nations agency-client integration european automobile manufacturers market globalisation economic performance national level market similarity western europe global competition capacity utilization market globalization agencyclient integration complementary agency theory

Notable Scholarly Works

Notable Federal Grants

Collaborators

Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers. Journal of International Marketing (2001)

Andreas F. GreinC. Samuel CraigHirokazu Takada

brandingeuropean automobile manufacturersinternational businessinternational marketingmarketing

The Impact of Market Similarity on International Marketing Strategies: The Automobile Industry in Western Europe. Thunderbird International Business Review (2000)

economy marketingglobal strategyautomobile industrymarket (economics)businessinternational businessinternational marketingwestern europeeconomicscompetition (economics)positioning (marketing)market similaritymarketing

Agency Perceptions and Practices on Global Imc. Journal of Advertising Research (1999)

global imcglobal responsibilityinternational cooperationglobal studiesinternational relationsglobal policypublic policyglobalizationglobal governance

Agency Perspectives and Practices on Global Imc. Journal of Advertising Research (1999)

global imcglobal responsibilityinternational cooperationinternational regulationinternational securityinternational relationsglobal policypublic policyglobalizationglobal governance

Global Competition and Capacity Utilization in the Automobile Industry: Effects on America's Big Three Producers. Global Outlook (formerly Business and the Contemporary World) (1999)

dynamic competitionglobal competitionproduction economicsglobal production networksglobal strategyautomobile industrybusinesseconomic growthcompetition (economics)economicscapacity utilizationeconomic analysisindustrial organization

The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective. Journal of Current Issues & Research in Advertising (1999)

Stephen J. GouldAndreas F. GreinDawn B. Lerman

agency-client integrationmarketing

The Role of Agencyclient Integration in Integrated Marketing Communications: A Complementary Agency Theory - Interorganizational Perspective. Journal of Current Issues and Research in Advertising (1999)

business communicationbusinesscomplementary agency theoryindustrial marketinginteractive marketingmarketing communicationsorganizational theoryorganization studiesagent theorymanagementinterorganizational relationshipsorganizational communicationagencyclient integrationmarketingintegrated marketing communicationsservices marketing

Strategic Responses to Market Globalisation Among Advertising Agencies. International Journal of Advertising (1998)

global strategymarket globalisationinternational businessbusinessinternational marketingadvertisingpositioning (marketing)marketing

Strategic Responses to Market Globalization Among Advertising Agencies. International Journal of Advertising (1998)

global strategyinternational businessbusinessmarket globalizationinternational marketingadvertisingpositioning (marketing)marketing

Economic Performance Over Time: Does Porter's Diamond Hold at the National Level?. The International Executive (1996)

Andreas F. GreinC. Samuel Craig

economic performancenational leveleconomicsstrategic management

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Andreas Grein

Professor of Marketing and International Business

CUNY--Baruch College

Affiliations

CUNY--Baruch College

Division Of Academic Affairs

Weissman Center for International Business (WCIB)

Department Of International Business

Department of Marketing and International Business

Andreas Grein is currently serving as a Cuny--Baruch College Professor of Marketing and International Business at Cuny--Baruch College.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Andreas Grein

CUNY--Baruch College

Professor of Marketing and International Business

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers. Journal of International Marketing (2001)

Andreas F. GreinC. Samuel CraigHirokazu Takada

brandingeuropean automobile manufacturersinternational businessinternational marketingmarketing

The Impact of Market Similarity on International Marketing Strategies: The Automobile Industry in Western Europe. Thunderbird International Business Review (2000)

Agency Perceptions and Practices on Global Imc. Journal of Advertising Research (1999)

global imcglobal responsibilityinternational cooperationglobal studiesinternational relationsglobal policypublic policyglobalizationglobal governance

Agency Perspectives and Practices on Global Imc. Journal of Advertising Research (1999)

global imcglobal responsibilityinternational cooperationinternational regulationinternational securityinternational relationsglobal policypublic policyglobalizationglobal governance

Global Competition and Capacity Utilization in the Automobile Industry: Effects on America's Big Three Producers. Global Outlook (formerly Business and the Contemporary World) (1999)

Stephen J. GouldAndreas F. GreinDawn B. Lerman

agency-client integrationmarketing

Strategic Responses to Market Globalisation Among Advertising Agencies. International Journal of Advertising (1998)

global strategymarket globalisationinternational businessbusinessinternational marketingadvertisingpositioning (marketing)marketing

Strategic Responses to Market Globalization Among Advertising Agencies. International Journal of Advertising (1998)

global strategyinternational businessbusinessmarket globalizationinternational marketingadvertisingpositioning (marketing)marketing

Economic Performance Over Time: Does Porter's Diamond Hold at the National Level?. The International Executive (1996)

Andreas F. GreinC. Samuel Craig

economic performancenational leveleconomicsstrategic management

1
2
10 / page