Faculty

Institution

Unit

Venue

Amita Bhadauria

Assistant Professor Marketing

Purdue University Northwest

Affiliations

College of Business

Studies Of Managerial

Studies Of Quantitative Business

Department Of Business And Leadership

Department Of Human Resource Management

Department Of Information Systems And Computer Programming

Purdue University Northwest

School Of Business

Amita Bhadauria is currently serving as a College Of Business Assistant Professor Marketing at Purdue University Northwest.

Honors

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Experiences

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Education

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Amita Bhadauria

Purdue University Northwest

Assistant Professor Marketing

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marketing geography services marketing customer satisfaction service management destination marketing hospitality marketing service design service research patient satisfaction international marketing servicescape matter physical specifications cruise industry cruise passengers relative salience technology mass communication information science market research medium culture performance studies industrial marketing marketing research islamic marketing journalism behavioral decision making behavioral sciences consumer research learning sciences business consumer behaviour distance education digital marketing persistence (psychology) digital mediums economic behavior business studies communication marketing science psychology behavioral research social media education popular medium curiosity business research medium communication behavioral economics advertising media studies economic psychology motivation experiential learning marketing strategy learning analytics interactive marketing internet economics educational technology electronic commerce screen medium branding

Notable Scholarly Works

Notable Federal Grants

Collaborators

Not All Who Binge-Watch Are the Same: Comparing Digital Natives and Digital Immigrants. Marketing Intelligence & Planning (2025)

What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode Viewing. Marketing Management Journal (2025)

Do Underlying Physical Specifications of a Servicescape Matter? the Case of the Cruise Industry. Services Marketing Quarterly (2024)

Amita BhadauriaAmit BhatnagarSanjoy Ghose

marketingcruise industryservicescape matterphysical specificationsservices marketingservice managementservice researchservice design

Role of Geography in the Relative Salience of the Antecedents of Cruise Passengers' Satisfaction. International Journal of Marketing Studies (2014)

Amit BhatnagarAmita BhadauriaSanjoy Ghose

customer satisfactionmarketingcruise passengersdestination marketinggeographypatient satisfactionhospitality marketingrelative salienceinternational marketing

1
10 / page

Amita Bhadauria

Assistant Professor Marketing

Purdue University Northwest

Affiliations

College of Business

Studies Of Managerial

Studies Of Quantitative Business

Department Of Business And Leadership

Department Of Human Resource Management

Department Of Information Systems And Computer Programming

Purdue University Northwest

School Of Business

Amita Bhadauria is currently serving as a College Of Business Assistant Professor Marketing at Purdue University Northwest.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Amita Bhadauria

Purdue University Northwest

Assistant Professor Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Not All Who Binge-Watch Are the Same: Comparing Digital Natives and Digital Immigrants. Marketing Intelligence & Planning (2025)

What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode Viewing. Marketing Management Journal (2025)

Do Underlying Physical Specifications of a Servicescape Matter? the Case of the Cruise Industry. Services Marketing Quarterly (2024)

Amita BhadauriaAmit BhatnagarSanjoy Ghose

marketingcruise industryservicescape matterphysical specificationsservices marketingservice managementservice researchservice design

Role of Geography in the Relative Salience of the Antecedents of Cruise Passengers' Satisfaction. International Journal of Marketing Studies (2014)

Amit BhatnagarAmita BhadauriaSanjoy Ghose

customer satisfactionmarketingcruise passengersdestination marketinggeographypatient satisfactionhospitality marketingrelative salienceinternational marketing

1
10 / page