Faculty

Institution

Unit

Venue

Amanda Helm

Xavier University of Louisiana

Affiliations

Department Of Business

Department Of Mass Communication

Xavier University of Louisiana

NoneAmanda Helm is currently serving as a Business faculty at Xavier University of Louisiana.

Honors

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Experiences

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Education

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Amanda Helm

Xavier University of Louisiana

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marketing consumer behaviour measurement behavioral sciences communication psychology corporate social responsibility bias reliability value theory consumer research behavioral statistic quality engineering attitude theory marketing theory consumer attitudes marketing communications firm performance data reliability measurement theory measure theory value creation consumer cynicism withdrawal behaviours marketplace shaping marketing messages inaccurate claim measure incongruent value measure

Notable Scholarly Works

Notable Federal Grants

Collaborators

Inaccurate Claim Measure. PsycTESTS Dataset (2016)

measurement theorymeasurementdata reliabilityinaccurate claim measurebiasbehavioral statisticreliabilitystatistics

Incongruent Value Measure. PsycTESTS Dataset (2016)

measurementmeasure theoryincongruent value measurevalue creationquality engineeringvalue theory

Unintended Effects of Marketing Messages on Salespeople’s Cynicism. European Journal of Marketing (2016)

marketing communicationsmarketingmarketing messagesmarketing theoryconsumer attitudesconsumer researchcommunicationconsumer behaviour

Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviours. International Journal of Consumer Studies (2015)

Amanda E. HelmJulie Guidry MoulardMarsha Richins

marketingconsumer cynicismwithdrawal behavioursbehavioral sciencesmarketplace shapingconsumer behaviourattitude theory

Consumer Cynicism Scale--8 Items. PsycTESTS Dataset (2015)

Amanda E. HelmJulie Guidry MoulardMarsha Richins

psychologyfirm performancecorporate social responsibility

1
10 / page

Amanda Helm

Xavier University of Louisiana

Affiliations

Department Of Business

Department Of Mass Communication

Xavier University of Louisiana

NoneAmanda Helm is currently serving as a Business faculty at Xavier University of Louisiana.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Amanda Helm

Xavier University of Louisiana

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

Inaccurate Claim Measure. PsycTESTS Dataset (2016)

measurement theorymeasurementdata reliabilityinaccurate claim measurebiasbehavioral statisticreliabilitystatistics

Incongruent Value Measure. PsycTESTS Dataset (2016)

measurementmeasure theoryincongruent value measurevalue creationquality engineeringvalue theory

Unintended Effects of Marketing Messages on Salespeople’s Cynicism. European Journal of Marketing (2016)

marketing communicationsmarketingmarketing messagesmarketing theoryconsumer attitudesconsumer researchcommunicationconsumer behaviour

Consumer Cynicism: Developing a Scale to Measure Underlying Attitudes Influencing Marketplace Shaping and Withdrawal Behaviours. International Journal of Consumer Studies (2015)

Amanda E. HelmJulie Guidry MoulardMarsha Richins

marketingconsumer cynicismwithdrawal behavioursbehavioral sciencesmarketplace shapingconsumer behaviourattitude theory

Consumer Cynicism Scale--8 Items. PsycTESTS Dataset (2015)

Amanda E. HelmJulie Guidry MoulardMarsha Richins

psychologyfirm performancecorporate social responsibility

1
10 / page