Alan Shao

College of Charleston

Affiliations

College of Charleston

Department Of Management And Entrepreneurship

NoneAlan Shao is currently serving as a College Of Charleston faculty at College of Charleston.

Honors

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Experiences

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Education

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Alan Shao

College of Charleston

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marketing business international business advertising global strategy marketing communications marketing strategy marketing science international marketing branding consumer research international management business strategy management strategic management economy of china interactive marketing international business strategy east asian studies consumer behaviour international finance corporate governance targeted advertising competitive advantage managerial ties economic growth cultural economy internet economics electronic commerce emerging markets chinese politics history of marketing marketing theory marketing management knowledge management popular medium screen medium economic dynamics business excellence economic influences managerial economy managerial capability organizational economics social marketing viral marketing market power dynamic competition product quality brand equity sport business cost of capital financial risk management electronic marketplaces competitor analysis service competition consumer appeal economic change economic trends economic integration entrepreneurial finance inter-firm coordination interactive perspective competitive position firm capabilities socially sensitive products incumbent performance building brand equity cross-cultural study nascar fan culture risk analysis export strategy services market dynamic internet competitive orientation hinder nonconformity advertising advertising items

Notable Scholarly Works

Notable Federal Grants

Collaborators

The Evolving Role of Managerial Ties and Firm Capabilities in an Emerging Economy: Evidence From China. Journal of the Academy of Marketing Science (2014)

Kevin Zheng ZhouJulie Juan LiShibin ShengAlan T. Shao

managementemerging marketsinternational economicseconomic influenceseconomic growthbusinessfirm capabilitiesmanagerial economyeconomy of chinaknowledge managementmarketing scienceeconomicsorganizational theorymanagerial tiesmanagerial capabilitystrategic managementcorporate governanceinternational businessinternational managementorganizational economics

Client Influence and Advertising Standardization: A Survey of Ad Agencies. Service Industries Journal (2010)

David WallerAlan T ShaoYeqing Bao

advertising standardizationmarketingservices marketingad agenciesclient influence

Capital Budgeting Practices Employed by European Affiliates of U.S. Transnational Companies. (2008)

european managementcapital budgeting practiceseuropean affiliatesfinancial structuremultinational enterprisescorporate governancefinancebusinessinternational businesscapital budgetinginternational managementinternational investmentscorporate financeinternational accountingu.s. transnational companiesinternational financepublic finance

Competitive Position, Managerial Ties, and Profitability of Foreign Firms in China: An Interactive Perspective. Journal of International Business Studies (2008)

strategic managementglobal strategyeast asian studiescompetitive advantagebusinessstrategyinternational businessinternational managementbusiness strategyinteractive perspectivecompetitive positionmanagerial tiesinternational financeinternational business strategyeconomy of china

Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation. Journal of Advertising Research (2008)

Yeqing BaoAlan T. ShaoDrew Rivers

advertisingbrandingmarketing

提携研究機関誌からの論文紹介 the Advertising Research Foundation 『Journal of Advertising Research』より新しいブランド名の開発--関連性、コノテーション、発音の効果[含英語文]. 日経広告研究所報 (2008)

Yeqing BaoAlan T. ShaoDrew Rivers

advertising researchguan lian xingmarketingmarketing research

Building Brand Equity via Product Quality. Total Quality Management & Business Excellence (2007)

Andreas HerrmannFrank HuberAlan T. ShaoYeqing Bao

product qualitymarketingbrand equitybusinessbusiness excellencebuilding brand equityquality managementtotal quality managementbranding

Market Orientation or Managerial Ties? How Foreign Firms Achieve Competitive Advantage in Emerging Economies. (2006)

strategic managementmanagementglobal strategyemerging marketsinternationalizationinternational economicscompetitive advantagemarket orientationemerging economiesbusinessstrategyinternational businessinternational managementbusiness strategymanagerial tiesinternational business strategy

An Exploratory Investigation Into Nascar Fan Culture. Sport Marketing Quarterly (2005)

cultural changenascar fan culturepopular cultureculturesport business

Incumbents in a Dynamic Internet Related Services Market: Does Customer and Competitive Orientation Hinder or Help Performance?. Industrial Marketing Management (2005)

managementmarketingservices marketcompetitive advantageservices marketingbusiness strategydynamic internetelectronic marketplacescompetitor analysisbusinessdigital marketingservice competitioncompetitive orientation hinderstrategic managementcompetition (economics)service managementinteractive marketinginternet economicselectronic commerce