Faculty

Institution

Unit

Venue

Adam Marquardt

Associate Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Marketing

University of Richmond

Adam Marquardt is currently serving as a Marketing Associate Professor of Marketing at University of Richmond.

Honors

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Experiences

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Education

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Adam Marquardt

University of Richmond

Associate Professor of Marketing

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marketing branding brand equity business management services marketing business strategy service management brand awareness logistics strategic management sport management industrial marketing higher education relationship marketing time perception business-to-business research conceptual framework economics athletic training valuation value theory economic analysis economic research economic behavior consumer research marketing science product quality sport economics high-performance sport higher education finance consumer culture marketing management higher education management personal branding brand differentiate logistics service provider logistics services industry relationship quality industrial brand equity empirical examination lov measures business-to-business service brands b2b service brands holistic time modern marketing key temporal factors relational resources university branding consumer brand attitues

Notable Scholarly Works

Notable Federal Grants

Collaborators

About Time in Marketing: An Assessment of the Study of Time and Conceptual Framework. AMS Review (2019)

Jeffrey R. CarlsonWilliam T. RossRobin A. CoulterAdam J. Marquardt

brandingtime perceptionmarketingconceptual framework

Lov Measures: Using the List of Values to Measure Symbolic Brand Equity (an Abstract). Developments in marketing science: proceedings of the Academy of Marketing Science (2017)

marketingvaluationbrandingbrand equitybusiness strategyconsumer researchconsumer culturebusinesslov measuresvalue theoryconsumer behaviour

Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time—Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science (2017)

Adam J. MarquardtJeffrey R. CarlsonWilliam T. RossRobin Coulter

holistic timemarketingbrandingconceptual frameworktime perceptionmarketing sciencetime seriesmodern marketingkey temporal factors

Relational Resources as a Builder of B2B Service Brand Equity. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

strategic managementmarketingmanagementbusiness-to-business researchbrandingrelational resourcesbrand equityservices marketingservice managementrelationship marketingbusiness strategybusinessbrand awareness

The Current State of Logistics Services Branding. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Adam J. MarquardtSusan L. GolicicDonna F. Davis

brandinglogisticsmarketing

University Branding: The Contribution of Intercollegiate Athletics. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

higher education managementmarketingbrandinguniversity brandingperformance studieshigher educationpersonal brandingsport managementpopular culture

Values Shopping: Empirically Examining the Influence of Brand Values on Consumer Brand Attitues. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Adam J. MarquardtLynn R. KahleJohn Godek

consumer brand attituesmarketingbrandingvalues shoppingbrand values

Relationship Quality as a Resource to Build Industrial Brand Equity When Products Are Uncertain and Future-Based. Industrial Marketing Management (2013)

strategic managementmarketingmanagementbrandingrelationship qualitybrand equityrelationship marketingindustrial marketingindustrial brand equitybusiness strategyproduct qualitybusinessbrand awareness

An Empirical Examination of University Intercollegiate Athletic Expenditures. Sport Marketing Quarterly (2012)

economicssport economicshigh-performance sporteconomic analysishigher educationeconomic researcheconomic behaviorhigher education financesport managementathletic trainingempirical examination

B2B Services Branding in the Logistics Services Industry. Journal of Services Marketing (2011)

Adam J. MarquardtSusan L. GolicicDonna F. Davis

services marketinglogistics services industrymarketing

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Adam Marquardt

Associate Professor of Marketing

University of Richmond

Affiliations

Robins School of Business

Department Of Marketing

University of Richmond

Adam Marquardt is currently serving as a Marketing Associate Professor of Marketing at University of Richmond.

Honors

Create free account to unlock more features

Experiences

Create free account to unlock more features

Education

Create free account to unlock more features

Adam Marquardt

University of Richmond

Associate Professor of Marketing

You can click a keyword to filter the displayed items

Notable Scholarly Works

Notable Federal Grants

Collaborators

About Time in Marketing: An Assessment of the Study of Time and Conceptual Framework. AMS Review (2019)

Jeffrey R. CarlsonWilliam T. RossRobin A. CoulterAdam J. Marquardt

brandingtime perceptionmarketingconceptual framework

Lov Measures: Using the List of Values to Measure Symbolic Brand Equity (an Abstract). Developments in marketing science: proceedings of the Academy of Marketing Science (2017)

marketingvaluationbrandingbrand equitybusiness strategyconsumer researchconsumer culturebusinesslov measuresvalue theoryconsumer behaviour

Adam J. MarquardtJeffrey R. CarlsonWilliam T. RossRobin Coulter

holistic timemarketingbrandingconceptual frameworktime perceptionmarketing sciencetime seriesmodern marketingkey temporal factors

Relational Resources as a Builder of B2B Service Brand Equity. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

The Current State of Logistics Services Branding. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Adam J. MarquardtSusan L. GolicicDonna F. Davis

brandinglogisticsmarketing

University Branding: The Contribution of Intercollegiate Athletics. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

higher education managementmarketingbrandinguniversity brandingperformance studieshigher educationpersonal brandingsport managementpopular culture

Values Shopping: Empirically Examining the Influence of Brand Values on Consumer Brand Attitues. Developments in marketing science: proceedings of the Academy of Marketing Science (2014)

Adam J. MarquardtLynn R. KahleJohn Godek

consumer brand attituesmarketingbrandingvalues shoppingbrand values

Relationship Quality as a Resource to Build Industrial Brand Equity When Products Are Uncertain and Future-Based. Industrial Marketing Management (2013)

strategic managementmarketingmanagementbrandingrelationship qualitybrand equityrelationship marketingindustrial marketingindustrial brand equitybusiness strategyproduct qualitybusinessbrand awareness

An Empirical Examination of University Intercollegiate Athletic Expenditures. Sport Marketing Quarterly (2012)

economicssport economicshigh-performance sporteconomic analysishigher educationeconomic researcheconomic behaviorhigher education financesport managementathletic trainingempirical examination

B2B Services Branding in the Logistics Services Industry. Journal of Services Marketing (2011)

Adam J. MarquardtSusan L. GolicicDonna F. Davis

services marketinglogistics services industrymarketing

1
2
10 / page